ABOUT THE BRAND
The brand is an extension of Sona & Harleen- a mother-daughter duo who have brought forth their personal aesthetic, passion for fashion & love for Indian traditions to life with this brand.
From timeless to contemporary, soft to bold, SOHA embodies a form of self-expression for every woman who is real, magnificent & a role model in herself.
Every piece is a seamless blend of tradition and new-age glamour intertwined with the intricacy & beauty of hand-embroidery in every piece.
THE INSPIRATION
Having grown up watching her mom adorn classic, sophisticated styles and seeing her design clothes with traditional hand-embroidery throughout her life, creating and managing the business side of fashion always fascinated Harleen. To follow this passion, she went on to pursue her Master’s degree in Fashion from Domus Academy, Milan post which she got chance to gain hands-on experience of working with renowned fashion brands & consulting firms for several years.
In 2022, the mother-daughter duo decided to take the next step of launching their collective dream- SOHA, a label that infuses traditionality with neo-classical styles for today’s modern women.
We aim towards creating ensembles that are timeless, easily wearable and lovingly handcrafted by our skilled artisans with attention to intricate details that embody the essence of India. We believe that true elegance lies in the smallest of details, hence, each stitch, each sequin hand-sewn is a testament to the richness of ‘Made in India’- our Indian traditions & refined karigiri / craftsmanship woven into every creation.
Our brand has built a strong multi-brand store presence at online platforms like Aza, Pernia’s Pop Up Shop, Ajio Luxe, Nykaa, The Fashion Edit & offline at stores like Anantam in Delhi, Fuel in Mumbai, Asmairaa in Delhi, Lotus Bloom in Canada. In the years to come, we look forward to expanding & showcasing the beauty of Indian craftsmanship on a global level.
